<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Creative Design Concepts</title>
	<atom:link href="http://thorndikecreative.com/feed" rel="self" type="application/rss+xml" />
	<link>http://thorndikecreative.com</link>
	<description></description>
	<lastBuildDate>Fri, 18 May 2012 17:16:11 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Group argues weed is safer than booze</title>
		<link>http://thorndikecreative.com/group-argues-weed-is-safer-than-booze</link>
		<comments>http://thorndikecreative.com/group-argues-weed-is-safer-than-booze#comments</comments>
		<pubDate>Fri, 18 May 2012 17:16:11 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/group-argues-weed-is-safer-than-booze</guid>
		<description><![CDATA[It&#8217;s an attempt by the Campaign to Regulate Marijuana Like Alcohol to rally support for a vote in November that would legalize the drug for recreational use. Colorado legalized marijuana for medical use in 2000. Last Friday, the group aired an advertisement on a local Denver channel during daytime programming encouraging people to &#8220;start your [...]]]></description>
			<content:encoded><![CDATA[<p class="cnn_storypgraphtxt cnn_storypgraph2">It&#8217;s an attempt by the <a href='http://regulatemarijuana.org/' target='_blank'>Campaign to Regulate Marijuana Like Alcohol</a> to rally support for a vote in November that would legalize the drug for recreational use. Colorado legalized marijuana for medical use in 2000.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph3">Last Friday, the group aired an advertisement on a local Denver channel during daytime programming encouraging people to &#8220;start your conversation about marijuana.&#8221; The 30-second spot features a young woman typing a message to her mother on her laptop, explaining that after spending her college years drinking heavily, she now prefers marijuana because &#8220;it&#8217;s less harmful &#8230; I don&#8217;t get hung-over and honestly I feel safer around marijuana users.&#8221;</p>
<p class="cnn_storypgraphtxt cnn_storypgraph4">The marketing campaign aims to &#8220;break down the stereotype about who the typical marijuana user is,&#8221; explained the campaign&#8217;s co-director, Mason Tvert.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph5">&#8220;Most of them are professional, hard-working people,&#8221; he said.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph6">The TV ad, which aired only on Friday, cost about $2,000, according to Tvert. It may run again, depending on fund-raising efforts, he said. Last month, the campaign spent about $4,500 on a billboard near Denver&#8217;s (Sports Authority Field at) Mile High stadium &#8212; purposely adjacent to the Mile High Liquors store &#8212; to deliver a similar message, Tvert said.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph7">The billboard also features a woman, this one in her 50s, standing with her arms crossed next to the message: &#8220;For many reasons, I prefer &#8230; marijuana over alcohol. Does that make me a bad person?&#8221;</p>
<p class="cnn_storypgraphtxt cnn_storypgraph8"><a href='http://regulatemarijuana.org/news/campaign-runs-first-tv-ad-dear-mom-just-time-mothers-day-1' target='_blank'>Watch the TV ad</a></p>
<p class="cnn_storypgraphtxt cnn_storypgraph9">By attempting to change &#8220;stereotypes&#8221; about marijuana users, the campaign hopes to make Colorado the first state to legalize recreational marijuana use.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph10">&#8220;The goal is the choice &#8212; to make sure adults have the choice to use a less harmful substance than alcohol,&#8221; Tvert said.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph11">Dr. Otis Brawley with the American Cancer Society questioned that conclusion.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph12">&#8220;The problems of excessive alcohol use and the problems caused by any even minor smoking of marijuana are so different, I have difficulty comparing,&#8221; said Brawley, CNNhealth.com contributor and the American Cancer Society&#8217;s chief medical and scientific officer.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph13">&#8220;There are <a href='http://thechart.blogs.cnn.com/2012/04/15/what-the-yuck-could-weed-affect-my-work/' target='_blank'>short-term and long-term primarily pulmonary problems associated with marijuana </a>(and) excessive alcohol use is long-term correlated with GI (gastrointestinal) and neurologic problems.&#8221;</p>
<p class="cnn_storypgraphtxt cnn_storypgraph14"><a href='http://thechart.blogs.cnn.com/2012/01/10/study-occasional-pot-smoking-not-as-damaging-as-cigarettes/' target='_blank'>Study: Occasional pot smoking not as damaging as cigarettes</a></p>
<p class="cnn_storypgraphtxt cnn_storypgraph15">Also debatable is whether the money generated by legalizing and regulating marijuana through taxes will outweigh the costs of creating government-run marijuana distribution centers.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph16">Tvert says the Campaign to Regulate Marijuana Like Alcohol estimates that legalizing and regulating marijuana could generate $50 million a year in saved expenses and revenue.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph17">&#8220;We&#8217;ve been pushing very hard in Colorado and people agree, it&#8217;s not worth the law enforcement resources being used (to crack down on marijuana users) and it&#8217;s not worth losing out on the tax dollars,&#8221; he said.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph18"><a href='http://thechart.blogs.cnn.com/2011/09/08/study-22-million-americans-use-illegal-drugs-3/' target='_blank'>22 million Americans use illegal drugs, study says</a></p>
<p class="cnn_storypgraphtxt cnn_storypgraph19">Tvert said he was not aware of any criticism for the advertisement, noting that legalizing marijuana is &#8220;one of the biggest issues in our state legislature in the last few years.&#8221;</p>
<p class="cnn_storypgraphtxt cnn_storypgraph20">&#8220;We live in a state that has made a lot of progress on the issue,&#8221; he said. &#8220;It&#8217;s not as controversial as many other issues.&#8221;</p>
<p class="cnn_storypgraphtxt cnn_storypgraph21">That&#8217;s partly because of the prevalence of medical marijuana dispensaries across the state. State-sanctioned marijuana dispensaries now outnumber Starbucks in Colorado and there are well over 100,000 people on the medical marijuana registry.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph22"><a href='http://www.cnn.com/2011/US/02/10/mobile.medical.marijuana/index.html'>Mobile marijuana clinic for Colorado&#8217;s rural residents</a></p>
<p class="cnn_storypgraphtxt cnn_storypgraph23">Six years ago, an attempt to legalize marijuana in Colorado failed. This year&#8217;s initiative goes much further than the 2006 ballot, because it establishes a system that regulates and taxes the drug, Tvert said. He believes the infrastructure created by Colorado&#8217;s medical marijuana industry will help boost the chances that voters will approve legal recreational use of the drug.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph24">Residents are also more accustomed to the idea of a legalized form of the drug, now that medical marijuana dispensaries are a common sight across the state, Tvert said.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph25">&#8220;We&#8217;re not asking people to imagine, as we would just two years ago,&#8221; he explained. &#8220;People have seen that just because there&#8217;s a marijuana center in Colorado &#8230; just because there might be a storefront in your town or city, it hasn&#8217;t caused any problems.&#8221;</p>
<p class="cnn_storypgraphtxt cnn_storypgraph26">He noted that the initiative would allow cities and municipalities to &#8220;opt out&#8221; of allowing marijuana sales, similar to &#8220;dry counties&#8221; which ban the sale of alcohol.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph27">Colorado isn&#8217;t the only state where voters will consider legalizing marijuana in the fall: there&#8217;s a similar ballot initiative in Washington and there could be one in Oregon, as well, if enough signatures are collected.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph28">&#8220;There are actually&#8230; close to 17 or 18 initiatives working their way to the ballots,&#8221; according to Sue Rusche, president and CEO of the non-profit anti-drug organization, <a href='http://www.nationalfamilies.org/' target='_blank'>National Families in Action</a>.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph29">Rusche said her group&#8217;s main focus is to &#8220;force the (marijuana) industry&#8221; to ensure that it doesn&#8217;t market the drug to children.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph30">&#8220;We ask a question: if a state actually does legalize marijuana for recreational use&#8230; what kind of things can we learn form the alcohol and tobacco industries in the way they&#8217;ve marketed to kids?&#8221; she said. &#8220;What can we do to prevent that (marijuana) industry from marketing to kids?&#8221;</p>
<p class="cnn_storypgraphtxt cnn_storypgraph31">She said setting a legal age limit of 21 is not enough.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph32">&#8220;We do not trust the advocates who are trying to legalize marijuana because we don&#8217;t believe they are willing to look at these other two industries (alcohol and tobacco),&#8221; Rusche said. &#8220;Everything we read in their initiative has to do with making money and not protecting kids.&#8221;</p>
<p class="cnn_storypgraphtxt cnn_storypgraph33">If any marijuana initiative passes, Rusche said her group is interested in working with the state agencies that write the regulations in order &#8220;to force the industry to self-police rather than (have) the taxpayers pay for the cost&#8221; of any negative consequences, including addiction treatment and accidents caused by driving under the influence.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph34">&#8220;We want people to take marijuana legalization seriously and think seriously about the consequences to kids,&#8221; she said.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph35">When asked about Rusche&#8217;s concerns, Tvert said he was confident the marijuana industry would not target its product to minors.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph36">&#8220;There&#8217;s a great deal of self-regulating already taking place &#8212; business owners not choosing marijuana leaves or cartoon characters,&#8221; he said, referring to the medical marijuana industry. &#8220;It&#8217;s an evolving industry (and) in theory, these are standards that are already being created.&#8221;</p>
<p class="cnn_storypgraphtxt cnn_storypgraph37">That doesn&#8217;t mean the marijuana industry won&#8217;t advertise its product in places where children might be present, though.</p>
<p class="cnn_storypgraphtxt cnn_storypgraph38">&#8220;It&#8217;s worth noting, every young person that walks into a professional baseball game in Colorado (at Coors Field) is walking into a beer commercial,&#8221; he said. &#8220;So the notion that we somehow cannot possibly have marijuana legal because young people will somehow know about it and see it, is unrealistic.&#8221;</p>
<p class="cnn_strycbftrtxt">CNN&#8217;s Tricia Escobedo reported on this story from Atlanta and CNN&#8217;s Jim Spellman reported from Denver.</p>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/group-argues-weed-is-safer-than-booze/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Breakthrough Alzheimer&#8217;s study</title>
		<link>http://thorndikecreative.com/breakthrough-alzheimers-study</link>
		<comments>http://thorndikecreative.com/breakthrough-alzheimers-study#comments</comments>
		<pubDate>Fri, 18 May 2012 14:16:11 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/breakthrough-alzheimers-study</guid>
		<description><![CDATA[LOS ANGELES, CA (Catholic Online) &#8211; The trials are historically unprecedented. According to Dr. Francis S. Collins, director of the National Institutes of Health, the trials are &#8220;the first to focus on people who are cognitively normal but at very high risk for Alzheimer&#8217;s disease.&#8221; Most of the study&#8217;s participants will be drawn from an [...]]]></description>
			<content:encoded><![CDATA[<div class="article">LOS ANGELES, CA (Catholic Online) &#8211; The trials are historically unprecedented. According to Dr. Francis S. Collins, director of the National Institutes of Health, the trials are &#8220;the first to focus on people who are cognitively normal but at very high risk for Alzheimer&#8217;s disease.&#8221; </p>
<p>Most of the study&#8217;s participants will be drawn from an extended family of 5,000 people who live in Medellín, Colombia, and remote mountain villages outside that city, a family that is believed to have more members afflicted with Alzheimer&#8217;s than any other place in the world. </p>
<p>Those who possess the specific genetic mutation begin showing cognitive impairment around age 45, and full-blown dementia around age 51. The 300 family members who participate in the initial phase of the trial will be years away from developing symptoms, many as young as 30.</p>
<p>The $100 million study will run for five years. The results on sophisticated tests may indicate in as little as two years whether the drug is helping to delay memory decline or brain changes.</p>
<p>Dr. Eric M. Reiman, executive director of the Banner Alzheimer&#8217;s Institute in Phoenix, and a lead researcher on the study, says that though a relatively small percentage of people with Alzheimer&#8217;s have the genetic early-onset form that affects the Colombian family, the trial is expected to answer questions that could apply to the millions of people worldwide who will develop more conventional Alzheimer&#8217;s disease.</p>
<p>&#8220;It offers a tremendous opportunity for us to answer a large number of questions, while at the same time offering these people some significant clinical help that otherwise they never would have had,&#8221; Dr. Steven DeKosky, an Alzheimer&#8217;s researcher says. </p>
<p>Some 5.4 million Americans currently have Alzheimer&#8217;s disease, and those numbers are only expected to grow as the baby boom generation ages. </p>
<p>The study will include a small number of Americans with gene mutations guaranteed to cause early-onset Alzheimer&#8217;s, part of the federal government&#8217;s first national plan to address Alzheimer&#8217;s disease.</p>
<p>Whether the Colombia trial will succeed is not a given. Many clinical trials fail, and the history of Alzheimer&#8217;s research is marked by frustrating results from treatments it was hoped would be promising. The unique nature of trying a drug years before the onset of the disease is considered a promising approach to identifying what causes Alzheimer&#8217;s and how to potentially prevent the disease. </p>
<p>The Colombia drug trial will be financed with $16 million from the National Institutes of Health, about $15 million from private donors through the Banner Institute and $65 million from Genentech, the drug&#8217;s American manufacturer.</p>
<p><span>© 2012, Catholic Online. Distributed by NEWS CONSORTIUM</span>.</div>
<div style='margin-bottom:5px'>Published by: Catholic Online (<a href='http://www.catholic.org'>www.catholic.org</a>)</div>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/breakthrough-alzheimers-study/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Future of Finance Initiative</title>
		<link>http://thorndikecreative.com/future-of-finance-initiative</link>
		<comments>http://thorndikecreative.com/future-of-finance-initiative#comments</comments>
		<pubDate>Fri, 18 May 2012 11:16:11 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/future-of-finance-initiative</guid>
		<description><![CDATA[If money and credit are the lifeblood of the economy, then finance is its cardiovascular system. When that system fails, as it did following the collapse of Lehman Brothers last September, the results can be catastrophic. The Journal Report See the complete Future of Finance report. Last week, The Wall Street Journal assembled roughly 100 [...]]]></description>
			<content:encoded><![CDATA[<div class="article story">
<div class="articlePage">
<p>If money and credit are the lifeblood of the economy, then finance is its cardiovascular system. When that system fails, as it did following the collapse of Lehman Brothers last September, the results can be catastrophic.</p>
<div class="insetCol3wide">
<div class="insetContent">
<h4 class="first">The Journal Report</h4>
<ul>
<li><span>See the complete <a class="" href="http://online.wsj.com/public/page/future-of-finance.html"><br />
       <strong>Future of Finance</strong><br />
      </a> report.</span></li>
</ul></div>
</div>
<p>Last week, The Wall Street Journal assembled roughly 100 of the brightest minds in finance to discuss not just how to restart the global financial system, but how to reconstruct it, so both the spectacular excesses and catastrophic failures of the past decade can be avoided.</p>
<p>The group included financiers such as George Soros and Blackstone Group co-founder Stephen Schwarzman, prominent academics such as Nobel Prize winners Myron Scholes and Robert Engle, and former government leaders including ex-Treasury Secretary Robert Rubin and ex-Fed chief Paul Volcker. Using a deliberative process devised by The Journal, the group debated dozens of principles on which a new financial system might be constructed, and in the end adopted 20 of them, which are published in this report.</p>
<div class="insetContent embedType-image imageFormat-D">
<div class="insetTree">
<div class="insettipUnit"><img src="http://si.wsj.net/public/resources/images/OB-DJ754_fof_co_D_20090329171336.jpg" vspace="0" hspace="0" border="0" alt="[The Journal Report: Future of Finance]" height="174" width="262" /></p></div>
</div>
</div>
<p>Participants were encouraged to keep their focus on the Future of Finance, but the current crisis was impossible to avoid. Treasury Secretary Timothy Geithner spoke to the group on the same day that he unveiled his plan for a new Public-Private Investment Program to buy toxic assets from the banks. There was considerable skepticism among members of the group about whether that plan would work, but also an eagerness to suggest ways of improving its odds of success.</p>
<p>The group also was urged to consider the problem in all its global ramifications. Australian Prime Minister Kevin Rudd, who addressed the group on its opening night, and British Prime Minister Gordon Brown, who addressed many of the participants in New York after the close, both emphasized the importance of coming up with new institutions that can manage a world with multiple, interrelated financial centers.</p>
<div class="insetCol3wide">
<div class="insetContent">
<div class="insetCol3wide">
<div class="insetContent embedType-videoThumb imageFormat-arbitrary">
<div class="insetTree">
<div class="insetType-video">
<p><!-- lib_json_commons.ftl --></p>
<div class="thumbnailVideo">
<div class="videoTree">
<div class="videoFrame">
			<a href="#"><br />
				<img height="65" width="115" src="http://m.wsj.net/video/20090323/032409fofopen/032409fofopen_115x65.jpg" alt="video" /><br />
				<span class="videoBug">&nbsp;</span><br />
			</a>
		</div>
</p></div>
<h3 class="first">
		<a href="#">The Future of Finance Conference Opens</a><br />
	</h3>
<p>	2:04</p>
<p class="targetCaption">WSJ&#8217;s Heidi Moore and Annelena Lobb report from The Wall Street Journal&#8217;s Future of Finance Initiative, where U.S. Treasury Secretary Timothy Geithner is the keynote speaker. More than a hundred CEOs, investors and academics will meet to discuss  the credit crisis.</p>
</div></div>
</div>
</div>
</div>
<ul>
<li><span><br />
      <a class="icon video" href="http://online.wsj.com/video/the-rhetoric-against-wall-street/C1104EFC-552E-45F2-8DA2-1C4D6BC0B874.html"><br />
       <strong>The Rhetoric Against Wall Street</strong><br />
      </a><br />
     </span></li>
<li><span><br />
      <a class="icon video" href="http://online.wsj.com/video/perspectives-from-future-of-finance/35A53E5E-6445-4CE3-B4D8-CF3895F30B9E.html"><br />
       <strong>Perspectives from Future of Finance</strong><br />
      </a><br />
     </span></li>
</ul></div>
</div>
<p>The participants were challenged to set aside, as much as possible, their self-interest, and consider changes that were good for the financial system and society overall. But inevitably, self-interest reared its head. When the results of the deliberations were presented to Lawrence Summers, director of the White House National Economic Council, and to Prime Minister Brown, they were offered in that spirit: While they reflect the enormous knowledge and expertise of the participants, they also, to some degree, reflect their financial stakes as well.</p>
<p>One underlying theme of the discussions was that, in the end, Wall Street and Main Street are in this together. The people on Main Street can&#8217;t survive without a functioning finance system. And those on Wall Street can&#8217;t hope to prosper until they&#8217;ve repaired the social rift that has been graphically demonstrated by, among other things, the outburst of public anger over the bonuses paid to executives of AIG.</p>
<p>As several speakers pointed out, the world today faces not only a financial and economic crisis, but also a political and social crisis. To be successful, solutions must address all aspects.</p>
<p>
    <em> &#8212; Alan Murray</em>
   </p>
<p><cite class="paperLocation hidden">Printed in The Wall Street Journal, page R1</cite><!-- article end -->
</div>
</div>
<div style='margin-bottom:5px'>© 2011 Wall Street Journal (<a href='http://www.wsj.com'>www.wsj.com</a>)</div>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/future-of-finance-initiative/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Entrepreneurs: The New Celebrities</title>
		<link>http://thorndikecreative.com/entrepreneurs-the-new-celebrities</link>
		<comments>http://thorndikecreative.com/entrepreneurs-the-new-celebrities#comments</comments>
		<pubDate>Fri, 18 May 2012 08:15:56 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/entrepreneurs-the-new-celebrities</guid>
		<description><![CDATA[By DIANA RANSOM What&#8217;s warm, fuzzy and the perfect recession-era pitchman for everything from iPhones to laptops to credit cards? If you ask some of the country&#8217;s big advertisers, the answer would be: the entrepreneur. Trying to tap into the popular belief that entrepreneurs are somehow more authentic &#8212; and more innovative &#8212; than big [...]]]></description>
			<content:encoded><![CDATA[<div class="article story">
<div class="articlePage">
<h3 class="byline">By <a href="/search/term.html?KEYWORDS=DIANA+RANSOM&amp;bylinesearch=true">DIANA RANSOM</a>                </h3>
<p>What&#8217;s warm, fuzzy and the perfect recession-era pitchman for everything from iPhones to laptops to credit cards? If you ask some of the country&#8217;s big advertisers, the answer would be: the entrepreneur.</p>
<p>Trying to tap into the popular belief that entrepreneurs are somehow more authentic &#8212; and more innovative &#8212; than big corporations, a handful of the country&#8217;s highest-profile employers are tapping small businesses as spokesmodels.</p>
<p>
    <a href="/public/quotes/main.html?type=djn&amp;symbol=DELL" class="companyRollover link11unvisited">Dell</a>&#8216;s<br />
<span></span><br />
 new &#8220;Take Your Own Path&#8221; print, online and billboard campaign features 40 entrepreneurs in eight countries. <a href="/public/quotes/main.html?type=djn&amp;symbol=AXP" class="companyRollover link11unvisited">American Express</a>&#8216;<br />
<span></span><br />
 &#8220;Anthem&#8221; campaign, which ran through early October, featured six small business owners in a television advertisement and a series of vignettes that ran on AmEx&#8217;s OPEN web forum. Also in the mix: <a href="/public/quotes/main.html?type=djn&amp;symbol=INTC" class="companyRollover link11unvisited">Intel</a><br />
<span></span><br />
 which gave five entrepreneurs the chance to describe their business in videos and online questionnaires at an Intel micro-site.</p>
<p>&#8220;Coming out of troubling economic periods, small businesses usually reignite the economy,&#8221; says Deb Curtis, the vice president for global advertising at American Express who helped develop the company&#8217;s &#8220;Anthem&#8221; campaign. &#8220;We partnered with businesses that knew how to reinvent themselves,&#8221; she says.</p>
<div class="insetContent embedType-image imageFormat-D">
<div class="insetTree">
<div class="insettipUnit"><img src="http://si.wsj.net/public/resources/images/OB-EU378_300tom_D_20091102120719.jpg" vspace="0" hspace="0" border="0" alt="[                    300toms                ]" height="174" width="262" /></p>
<p class="targetCaption">AT&amp;T produced a 30-second commercial that featured Blake Mycoskie, the founder of TOMS Shoes.</p>
</p></div>
</div>
</div>
<p>Spotlighting their own customer base not only generates heaps of free publicity for all participants, it can also firm up loyalties, and increase business by extension &#8212; if small entrepreneurs do well, they give business to larger firms. The big companies get points with consumers just for acknowledging entrepreneurs. &#8220;It&#8217;s like innovation by association,&#8221; says Paul Kurnit, a clinical marketing professor at Pace University in New York. The big firms don&#8217;t have to do anything innovative; in fact, during a recession, they are often doing the opposite &#8212; pulling funding for research and development and marketing.</p>
<p>
    <a href="/public/quotes/main.html?type=djn&amp;symbol=t" class="companyRollover link11unvisited">AT&amp;T</a><br />
<span></span><br />
 recently produced a <a class="" href="http://www.youtube.com/watch?v=Ay7xrXBa7Zo" target="_blank">30-second commercial </a>that featured Blake Mycoskie, the founder of TOMS Shoes, a Venice, Calif.-based shoe maker that donates shoes to needy children. In the spot, Mycoskie shows how he uses the AT&amp;T network in his travels. Just after it first aired nationally in April 2009 during the Masters Golf Tournament, the commercial received so much attention on Twitter and YouTube that AT&amp;T decided to make a special, 60-second version, which premiered on American Idol.</p>
<p>TOMS Shoes benefited, too. &#8220;Our daily online traffic has nearly tripled; blog mentions about TOMS have more than doubled; and we&#8217;ve attracted a growing number of supporters on Facebook, MySpace and Twitter,&#8221; says Mycoskie. Informally, he adds that during public appearances he typically asks his audience whether or not they&#8217;ve heard of TOMS Shoes. About 25% of audiences had heard of his company before the spots ran. Now that number is closer to 80%, he says. &#8220;There can be no doubt that AT&amp;T is responsible for this increased exposure,&#8221; Mycoskie says.</p>
<p>
    Warren Brown, the founder of Cake Love, a regional chain of sweets shops based in Washington, D.C., had a similar experience. The attorney turned entrepreneur, was doubly featured in campaigns from American Express and Dell. Those appearances both boosted online cake sales, and his ego. &#8220;Someone was acknowledging in the midst of this terrible season that we can make it through this,&#8221; says Brown. &#8220;I was happy to participate.&#8221;</p>
<p>And of course, using little-known entrepreneurs in marketing materials can cost a lot less than celebrities&#8212;namely, nothing at all. Like A-listers Tina Fey, Martin Scorsese, and Ellen DeGeneres, Chris Zane is a spokes model for American Express. The difference: Zane, the founder of Zane&#8217;s Cycles in Branford, Conn., worked for free. While American Express declined to discuss the cost of the ad in which Zane was featured, the shop owner says spotlighting small business people is a safe bet. &#8220;Unlike celebrities, entrepreneurs are generally trying to play it straight,&#8221; he says. &#8220;The entrepreneur isn&#8217;t going to embarrass the brand. They can trust that their investment isn&#8217;t going to go to waste.&#8221;</p>
<p>                <strong>Write to </strong>                                    Diana Ransom                 at <a class="" href="mailto:dransom@smartmoney.com">dransom@smartmoney.com</a>            </p>
<p><!-- article end -->
</div>
</div>
<div style='margin-bottom:5px'>© 2011 Wall Street Journal (<a href='http://www.wsj.com'>www.wsj.com</a>)</div>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/entrepreneurs-the-new-celebrities/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nordic classics in a stunning Al Barsha home</title>
		<link>http://thorndikecreative.com/nordic-classics-in-a-stunning-al-barsha-home</link>
		<comments>http://thorndikecreative.com/nordic-classics-in-a-stunning-al-barsha-home#comments</comments>
		<pubDate>Fri, 18 May 2012 05:15:56 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/nordic-classics-in-a-stunning-al-barsha-home</guid>
		<description><![CDATA[As the imposing wrought-iron-and-gold front door slowly opens to this vast Arabic villa in Al Barsha, you&#8217;d be forgiven for assuming that a cornucopia of Arabesque design awaits. Instead, a gallery-like open-plan layout hosts vintage Nordic furniture, vibrant fabrics, retro designer lights and quirky objets d&#8217;art that contrast and complement in equal measure. &#160;The villa [...]]]></description>
			<content:encoded><![CDATA[<p>As the imposing wrought-iron-and-gold front door slowly opens to this vast Arabic villa in Al Barsha, you&#8217;d be forgiven for assuming that a cornucopia of Arabesque design awaits. Instead, a gallery-like open-plan layout hosts vintage Nordic furniture, vibrant fabrics, retro designer lights and quirky objets d&#8217;art that contrast and complement in equal measure.</p>
<p>&nbsp;The villa is home to interior designer Mina Jantunen, her husband, seven-year-old son and two Yorkshire terriers. The family are living in Dubai for the second time, having relocated back here in 2010 after two and a half years in their native Finland.</p>
<p>&quot;We used to live on a compound, but this time we wanted a home with a bit more individuality and a more local feel, so we knew that Barsha was the area that we wanted to live in,&quot; Mina explains. &quot;As soon as we opened the door to this villa we fell in love. It is so different to our Finnish home, which is very simple and Scandinavian in design. We were looking for something large and spacious and this is it.&quot; Unlike many Arabic homes, where the downstairs has been divided into closed Majlis areas, this villa retains an open-plan layout. To some, arranging the furniture in such a vast space may seem a daunting task, but Mina laughs when she admits that she knew instantly where all the furniture would go and explains that on moving day every item was placed in its perfect spot.</p>
<p>&quot;My trademark style is mixing and matching, both in my own home and in my projects. It is elegant, harmonious, well thought out but always with something funky added, whether by mixing different styles or just adding some unconventional, or even unthinkable, touches here and there,&quot; she says. &quot;I love to break up &lsquo;matchy&#8217; interiors with what I would call &lsquo;a touch of Mina&#8217;, which makes them more interesting, unexpected and funkily chic.&quot;</p>
<p>															Article continues below</p>
<div style='margin-bottom:5px'>© 2011 Gulf News (<a href='http://www.gulfnews.com'>www.gulfnews.com</a>)</div>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/nordic-classics-in-a-stunning-al-barsha-home/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>George Osborne&#8217;s Budget</title>
		<link>http://thorndikecreative.com/george-osbornes-budget</link>
		<comments>http://thorndikecreative.com/george-osbornes-budget#comments</comments>
		<pubDate>Fri, 18 May 2012 02:15:56 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/george-osbornes-budget</guid>
		<description><![CDATA[Chancellor of the Exchequer George Osborne waited until near the end of his hour-long budget speech yesterday to unveil the tax cut for which this year&#8217;s edition will surely be remembered&#8212;taking the top rate of income tax down to 45% from 50%. &#8220;No Chancellor,&#8221; Mr. Osborne said, &#8220;can justify a tax rate that damages our [...]]]></description>
			<content:encoded><![CDATA[<div class="article story">
<div class="articlePage">
<p>Chancellor of the Exchequer George Osborne waited until near the end of his hour-long budget speech yesterday to unveil the tax cut for which this year&#8217;s edition will surely be remembered&#8212;taking the top rate of income tax down to 45% from 50%. &#8220;No Chancellor,&#8221; Mr. Osborne said, &#8220;can justify a tax rate that damages our economy and raises next to nothing.&#8221;</p>
<p>It&#8217;s hard to argue with that, though Labour Party leader Ed Miliband tried his best, mercilessly taunting the front bench for what he described as a giveaway to the Chancellor&#8217;s &#8220;Christmas-card list.&#8221; When, more than two decades ago, then-Chancellor Nigel Lawson cut Britain&#8217;s top rate to 40% from 60%, he argued that all taxpayers deserve to be &#8220;majority owners&#8221; of their own income. In today&#8217;s Britain even that contention seems controversial.</p>
<p>For all the heat Mr. Osborne has already taken over the rate cut, he might as well as have gone all in and brought the top rate back to Mr Lawson&#8217;s 40%. Instead, he split the difference while absorbing the full measure of class-warfare condemnation.</p>
<div class="insetContent insetCol3wide embedType-image imageFormat-DV">
<div class="insetTree">
<div class="insettipUnit insetZoomTarget">
<div class="insetZoomTargetBox">
<div class="insettipBox">
<div class="insettip">
<p><a>Enlarge Image</a></p>
</div>
</div>
<p><a><img src="http://si.wsj.net/public/resources/images/OB-SH755_3ukbud_DV_20120321150920.jpg" vspace="0" hspace="0" border="0" height="262" width="262" alt="3ukbudget" /></a>
<div class="insetFullBracket">
<div class="insetFullBox">
<div class="insetButton"><a class="insetClose">Close</a></div>
<p><img src="http://si.wsj.net/public/resources/images/OB-SH755_3ukbud_G_20120321150920.jpg" vspace="0" hspace="0" border="0" height="369" width="553" alt="3ukbudget" /></div>
</div>
</div>
<p>                <cite>AFP/Getty Images</cite></p>
<p class="targetCaption">British Chancellor of the Exchequer George Osborne holds up the Budget Box.</p>
</p></div>
</div>
</div>
<p>If the Chancellor is right that the Labour-imposed tax &#8220;may raise nothing at all,&#8221; it&#8217;s hard to see what the case is for raising half of nothing. He tipped his hand by announcing &#8220;other new taxes on the rich,&#8221; which, he says, will raise &#8220;five times more money each and every year from the wealthiest in our society.&#8221; These include increases in real-estate taxes, a reduction of the level at which the 40% rate kicks in and restrictions on tax deductions for high-income filers.</p>
<p>Mr. Osborne began his speech saying his budget &#8220;unashamedly backs business.&#8221; He promised to cut corporate income tax by an extra percentage point by 2015, to 22%. He also acknowledged what is obvious to everyone in England who doesn&#8217;t live under the flight path to Heathrow: The U.K. is squandering an economic opportunity by refusing to allow airport expansion around London. This is from the same government that previously killed the long-delayed and controversial third runway proposal at Heathrow as one of its first acts, but we&#8217;ll take it as a sign of progress.</p>
<p><a name="U6037519074506SF"></a>
<p>The worst part of Mr. Osborne&#8217;s budget is that it keeps government in the dubious business of picking winners and losers. In its first two years, the Cameron government waxed bullish on all the jobs of the future that green &#8220;investment&#8221; was going to create. Yesterday, the tune shifted some: Mr. Osborne now wants to carve out tax credits for &#8220;videogames, animation and high-end TV production.&#8221; These are at least things that Britain demonstrably knows how to do, and which businesses have a track record of doing profitably. But if the now rapidly unwinding green investment fad should have demonstrated anything, it&#8217;s that investment decisions are usually better left to investors.</p>
<p>The simplest way to motivate investors and entrepreneurs is to let them keep more of their money when they succeed. With all the intellectual progress this budget shows over the last two, we&#8217;ll keep our hopes up for next year.</p>
<p><cite class="paperLocation hidden">Printed in The Wall Street Journal, page 9</cite><!-- article end -->
</div>
</div>
<div style='margin-bottom:5px'>© 2011 Wall Street Journal (<a href='http://www.wsj.com'>www.wsj.com</a>)</div>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/george-osbornes-budget/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UAE students urged to embrace clean technology</title>
		<link>http://thorndikecreative.com/uae-students-urged-to-embrace-clean-technology</link>
		<comments>http://thorndikecreative.com/uae-students-urged-to-embrace-clean-technology#comments</comments>
		<pubDate>Thu, 17 May 2012 23:15:56 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/uae-students-urged-to-embrace-clean-technology</guid>
		<description><![CDATA[Abu Dhabi: Students are being encouraged by senior UAE officials to embrace ecological, sustainable technology. Shaikh Nahyan Bin Mubarak Al Nahyan, Minister of Higher Education and Scientific Research, shared the sentiment with students during a recent visit showcasing electric and solar-powered cars at the Higher College of Technology in Abu Dhabi. With the help of [...]]]></description>
			<content:encoded><![CDATA[<p>Abu Dhabi: Students are being encouraged by senior UAE officials to embrace ecological, sustainable technology.</p>
<p>Shaikh Nahyan Bin Mubarak Al Nahyan, Minister of Higher Education and Scientific Research, shared the sentiment with students during a recent visit showcasing electric and solar-powered cars at the Higher College of Technology in Abu Dhabi.</p>
<p>With the help of S.S. Lootah Group, Shaikh Nahyan launched a &lsquo;Green Car Campaign&#8217; as part of the bid to introduce the technology behind green cars to university students.</p>
<p>Shaikh Nahyan signed a pledge in the presence of students and senior officials reiterating the UAE&#8217;s commitment towards protecting the environment.</p>
<p>															Article continues below</p>
<div style='margin-bottom:5px'>© 2011 Gulf News (<a href='http://www.gulfnews.com'>www.gulfnews.com</a>)</div>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/uae-students-urged-to-embrace-clean-technology/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MTN Ghana raises $276 mln for network growth</title>
		<link>http://thorndikecreative.com/mtn-ghana-raises-276-mln-for-network-growth</link>
		<comments>http://thorndikecreative.com/mtn-ghana-raises-276-mln-for-network-growth#comments</comments>
		<pubDate>Thu, 17 May 2012 20:15:56 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/mtn-ghana-raises-276-mln-for-network-growth</guid>
		<description><![CDATA[Wed May 16, 2012 5:51pm EDT * Facility is largest in local currency * Loan will be used to build &#8220;robust&#8221; network By Kwasi Kpodo ACCRA, May 16 (Reuters) &#8211; The Ghanaian subsidiary of South African mobile telecom group MTN has raised a syndicated loan worth $276 million at current exchange rates to finance network [...]]]></description>
			<content:encoded><![CDATA[<p><span><br />
<span></span></p>
<div>
<p>
        <span class="timestamp">Wed May 16, 2012 5:51pm EDT</span>
        </p>
</p></div>
<p><span class="focusParagraph">
<p>* Facility is largest in local currency</p>
<p></span><span></span>
<p>* Loan will be used to build &#8220;robust&#8221; network</p>
<p><span></span>
<p>By Kwasi Kpodo</p>
<p><span></span>
<p>ACCRA, May 16 (Reuters) &#8211; The Ghanaian subsidiary of South<br />
African mobile telecom group MTN has raised a<br />
syndicated loan worth $276 million at current exchange rates to<br />
finance network expansion, its director said on Wednesday.</p>
<p><span></span>
<p>MTN Ghana managing director Michael Ikpoki told Reuters that<br />
some 16 local banks, led by Stanbic Bank Ghana would provide 410<br />
million cedis ($215.8 million), in addition to $60 million from<br />
four foreign banks.</p>
<p><span></span>
<p>&#8220;It was a successful syndication &#8211; the first of its kind and<br />
proof that we do not have to be always looking outside to raise<br />
funds for investments,&#8221; Ikpoki said after a signing ceremony.</p>
<p><span></span>
<p>He said the cedi syndication was oversubscribed by 35<br />
percent while the dollar counterpart was oversubscribed by more<br />
than 90 percent.</p>
<p><span></span>
<p>He said the funds would be used to upgrade the entire<br />
network to 3G and above.</p>
<p><span></span>
<p>MTN is the leading mobile network operator in Ghana with its<br />
subscriber base hitting 10 million in January.</p>
<p><span></span>
<p>Other networks include Britain&#8217;s Vodafone with about<br />
4.2 million, Millicom International Cellular&#8217;s Tigo<br />
with nearly 4.1 million and India&#8217;s Bhati Airtel which has 2.5<br />
million.</p>
<p><span></span>
<p>The rest are Sudan&#8217;s Sudatel Expresso with less than 200,000<br />
subscribers and Nigeria&#8217;s Globacom which launched last month.<br />
 $1 = 1.90 cedis</p>
<p><span></span></span>
<div style='margin-bottom:5px'>© 2011 REUTERS (<a href='http://www.reuters.com'>www.reuters.com</a>)</div>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/mtn-ghana-raises-276-mln-for-network-growth/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How a Greek euro exit could affect you</title>
		<link>http://thorndikecreative.com/how-a-greek-euro-exit-could-affect-you</link>
		<comments>http://thorndikecreative.com/how-a-greek-euro-exit-could-affect-you#comments</comments>
		<pubDate>Thu, 17 May 2012 17:15:56 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/how-a-greek-euro-exit-could-affect-you</guid>
		<description><![CDATA[Governor of the Bank of England, Sir Mervyn King, says that the UK will not escape unscathed from the crisis in the eurozone. For those still wishing to pay in euros this summer, there will still be time to judge the situation. &#34;If Greece does default on their payments and drop out of the eurozone, [...]]]></description>
			<content:encoded><![CDATA[<p class="introduction">Governor of the Bank of England, Sir Mervyn King, says that the UK will not escape unscathed from the crisis in the eurozone.</p>
<p>For those still wishing to pay in euros this summer, there will still be time to judge the situation.</p>
<p>&quot;If Greece does default on their payments and drop out of the eurozone, this will not happen overnight,&quot; says James Hickman, managing director of currency firm Caxton FX. </p>
<p>&quot;We predict that there will be a gradual shift to the drachma, so no holidaymakers or homeowners will be stranded with unusable currency. In fact your euros would be worth a lot and there would be no reason to get rid of them.&quot;</p>
<p>Travellers to other eurozone countries have been seeing their pound fetching more euros in recent weeks than at anytime for three years.</p>
<p>Mr Hickman expects that trend to continue.</p>
<p>&quot;Considering that the euro will continue to depreciate &#8211; irrespective of a Greek drop-out or not &#8211; there is no need to rush out to buy your holiday cash, although we always advise you get spending money before you arrive at the airport,&quot; he says.</p>
<p>David Kerns, private client dealing manager at Moneycorp, says that only a big change in policy from political leaders in Europe could reverse the weakening euro value against sterling.</p>
<p>Uncertainty in Greece has led to huge withdrawals of funds from the country&#039;s banks.</p>
<p>In February, the former finance minister, Evangelos Venizelos, said Greeks had deposited 16bn euros overseas, including &quot;32% in British banks and 10% in Swiss banks&quot;.</p>
<p>For those who still have deposits in Greece, any devalued new currency would see the value of these funds decrease, and high inflation would affect the spending power of these savings &#8211; but the question would be by how much.</p>
<p>Were banks in Greece to collapse, then European rules state that savers should have deposits of up to 100,000 euros protected, but this assumes that the Greek banking system and government can honour this commitment. </p>
<p>If UK savers were involved, then their might be the chance that the UK government bail out those people, as it did in 2008 with UK residents who saved with the Icelandic banks &#8211; but this is by no means guaranteed.</p>
<p>As of November 2011, there were 5,410 people who lived in Greece and who received a <a href="http://83.244.183.180/100pc/sp/cccountry/ccsex/a_carate_r_cccountry_c_ccsex_nov11.html">UK state pension</a>. </p>
<p>They make up about a fifth of the UK expatriates living in Greece.</p>
<p>These pensioners, by receiving their benefit in sterling, would see their spending power rise if a devalued new currency comes in, or even just because of the falling value of the euro against the pound.</p>
<p>&quot;We are seeing some people holding money in pounds, then transferring into euros when they need it,&quot; says Mark Bodega, of currency firm HiFX.</p>
<p>&quot;Some are keeping money in the UK just in case.&quot;</p>
<p>It is a very different story for those UK citizens who have moved to live and work in Greece and face the same uncertainties and austerity as everyone else in the country.</p>
<p>In a relatively small survey by HiFX, more UK citizens that had homes in Greece wanted to sell up that those with property in any other country.</p>
<p>Any exit from the euro is likely to see the value of this property fall.</p>
<p>Many UK people who own homes in Greece may live there during holidays and then rent them out during the rest of the year.</p>
<p>They face a decision on whether to keep charging this rent in euros if Greece readopts the drachma.</p>
<p>If they charge euros, then this would be expensive by local standards and they might struggle to find tenants. But, if they charged drachmas, then they might find this earns them very little if they convert it back into sterling or euros.</p>
<p>There are some 34,000 people living in the UK who were born in Greece, according to the <a href="http://www.ons.gov.uk/ons/taxonomy/index.html?nscl=Population">Office for National Statistics</a>.</p>
<p>Their financial situation depends on where their wealth is held.</p>
<p>For those who have assets in Greece, any euro exit could have a big effect. A new currency could be devalued by 40% to 50%, according to Mr Kerns, of Moneycorp.</p>
<p>However, those who own businesses or homes in the UK and sold up would be able to buy a lot more in Greece than at present. </p>
<div style='margin-bottom:5px'>© 2011 BBC News (<a href='http://www.bbc.co.uk'>www.bbc.co.uk</a>)</div>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/how-a-greek-euro-exit-could-affect-you/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>For Evangelicals, Romney Is The Lesser Of Two Evils</title>
		<link>http://thorndikecreative.com/for-evangelicals-romney-is-the-lesser-of-two-evils</link>
		<comments>http://thorndikecreative.com/for-evangelicals-romney-is-the-lesser-of-two-evils#comments</comments>
		<pubDate>Thu, 17 May 2012 14:15:56 +0000</pubDate>
		<dc:creator>Quinn</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thorndikecreative.com/for-evangelicals-romney-is-the-lesser-of-two-evils</guid>
		<description><![CDATA[Story By: by Barbara Bradley Hagerty Experts say that in order to win this year&#8217;s election, presumptive Republican presidential nominee Mitt Romney will not just have to satisfy evangelicals â he will have to thrill them. On Saturday, presumptive Republican presidential nominee Mitt Romney will deliver the commencement address at Liberty University, the nation&#8217;s largest [...]]]></description>
			<content:encoded><![CDATA[<p>Story By: <b>by Barbara Bradley Hagerty</b></p>
<p class="caption">Experts say that in order to win this year&#8217;s election, presumptive Republican presidential nominee Mitt Romney will not just have to satisfy evangelicals â he will have to thrill them.</p>
<p>On Saturday, presumptive Republican presidential nominee Mitt Romney will deliver the commencement address at Liberty University, the nation&#8217;s largest evangelical university. The speech will be attended by nearly 35,000 people, and it will give him a chance to win over a huge constituency that, up until recently, has been lukewarm about his campaign.</p>
<p>Case in point: Last fall, the Rev. Robert Jeffress created a huge stir when he said that Romney, a Mormon, is a member of a religious cult and &#8220;a conservative out of convenience.&#8221; But now, Jeffress, who pastors First Baptist Church of Dallas, says he&#8217;s fully behind the candidate.</p>
<p>&#8220;I think there&#8217;s a realization among Christians that Jesus isn&#8217;t on the ballot this year,&#8221; says Jeffress, &#8220;and so, I mean, many times, voting is voting for the lesser of two evils.&#8221;</p>
<p>President Obama shifted that balance dramatically when, earlier this week, he announced that he supports same-sex marriage.</p>
<p>&#8220;This has brought a new dynamic into the election, and it really is a gift to Gov. Romney from President Obama,&#8221; Jeffress says.</p>
<p><strong>Becoming Evangelicals&#8217; First Choice</strong></p>
<p>Even before Obama&#8217;s statement, evangelicals favored Romney over the president by 3 to 1, chiefly because they so dislike the president, according to <a href="http://publicreligion.org/research/2012/05/may-rns-2012-research/" target="_blank">a new poll</a> by the Public Religion Research Institute. But can Romney turn that antipathy into enthusiasm for his own candidacy? Experts say that in order to win the election, Romney will not just have to satisfy evangelicals â he will have to thrill them.</p>
<p>&#8220;Social conservative voters in this election are not going to stay home,&#8221; says Tony Perkins, president of the <a href="http://www.frc.org/" target="_blank">Family Research Council</a>. &#8220;But the question is: When they drive to the polls, will they be driving a Suburban that&#8217;s packed with friends and neighbors that they influenced, or will they be driving themselves in a so-called Smart Car?&#8221;</p>
<p>In a wide-ranging interview with NPR, Richard Land talks about evangelical support for Mitt Romney.</p>
<p>Anthropologist T.M. Luhrmann studies the close personal relationship evangelicals have with God. </p>
<p>One company is combing through personal data to identify and register conservative Christian voters.</p>
<p>Evangelical leaders&#8217; 11th-hour endorsement may only show their weakness as a force in the GOP.</p>
<p>That&#8217;s the question facing the faithful at First Baptist Church of Dallas, Jeffress&#8217; 10,000-member megachurch. Several people said Romney was their second, third or fourth choice. They&#8217;re wary of him because, they say, he belongs to a religious cult; he was once pro-abortion rights and he was governor of Massachusetts when the Supreme Judicial Court ruled that same-sex marriage was legal (though Romney vehemently opposed it).</p>
<p>&#8220;I was open to Michele Bachmann, I was open to Rick Santorum, Rick Perry, those guys that I thought came out of that more conservative base,&#8221; says Roy Sparkman, a former district judge. &#8220;But now that we&#8217;re here, I&#8217;m going to be a Romney supporter.&#8221;</p>
<p>Vera Strickland, a homemaker, says she&#8217;s voting for Romney because she doesn&#8217;t want a repeat of 2008, when millions of Christians stayed home rather than vote for John McCain.</p>
<p>&#8220;This is a call to arms,&#8221; Strickland says. &#8220;It&#8217;s a wake-up call to Christians that whether or not we like the choices, we must make a choice. And people need to wake up and realize if you want freedom, go vote.&#8221;</p>
<p>But Mark Lavvorn has some residual distrust about Romney&#8217;s commitment to conservative causes like traditional marriage and opposition to abortion.</p>
<p>&#8220;Mitt Romney is very smooth, very calculated â some would even describe him that way to a fault,&#8221; Lavvorn says. &#8220;And I think he has some distance to go to convince the evangelical that he is genuine, that he is sincere in these issues.&#8221;</p>
<p>Romney may have the chance to do just that when he gives the commencement address at Liberty University this weekend.</p>
<p><strong>&#8216;A Golden Opportunity&#8217;</strong></p>
<p>&#8220;Gov. Romney has a golden opportunity to make peace with evangelical Christians,&#8221; Jeffress says of the speech. He says Romney will have an opportunity to hammer home the culture war themes that are so dear to religious conservatives â and he should be careful not to blow it.</p>
<p>&#8220;I think if Gov. Romney simply punts on this and says, &#8216;Well, I&#8217;m going to focus on the economy and jobs, and leave all this other stuff alone,&#8217; I think he is going to absolutely squander this tremendous opportunity,&#8221; Jeffress warns.</p>
<p>University of Akron political scientist John Green says Romney has an advantage over John McCain in 2008. Back then, evangelicals didn&#8217;t know how much they disliked Barack Obama â now they do. But Green notes that if evangelicals want to have influence in a Romney administration, they need Romney as much as Romney needs them. And so far, they&#8217;ve snubbed him.</p>
<p>&#8220;Evangelical voters essentially backed other candidates in the primaries, so they need to mend some fences and strengthen their ties with [Romney],&#8221; Green says. &#8220;But of course the [presumptive] nominee will need them in the fall, and he&#8217;s got to find ways to strengthen his relationship with them as well.&#8221;</p>
<p>The next six months will show how rocky, or solid, this unlikely courtship really is.</p>
]]></content:encoded>
			<wfw:commentRss>http://thorndikecreative.com/for-evangelicals-romney-is-the-lesser-of-two-evils/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

